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Contents
- What is strategy?
- Strategic leadership: Managing the strategy process
- External analysis: Industry structure, competitive forces, and strategic groups
- Internal analysis: Resources, capabilities, and activities
- Competitive advantage, firm performance, and business models
- Business strategy: Differentiation, cost leadership, and blue oceans
- Business strategy: Innovation and strategic entrepreneurship
- Corporate strategy: Vertical integration and diversification
- Corporate strategy: Strategic alliances, mergers and acquisitions
- Global strategy: Competingaround the world
- Corporate governance and business ethics
Chapter 1. What is strategy?
Chapter 2. Strategic leadership:
Managing the strategy process
Chapter 3. External analysis:
Industry structure, competitive forces, and strategic groups
Chapter 4. Internal analysis:
Resources, capabilities, and activities
Chapter 5. Competitive advantage,
firm performance, and business models
Chapter 6. Business strategy:
Differentiation, cost leadership, and blue oceans
Chapter 7. Business strategy:
Innovation and strategic entrepreneurship
예시> Sytellix
Chapter 8. Corporate strategy:
Vertical integration and diversification
Chapter 9. Corporate strategy:
Strategic alliances, mergers and acquisitions
예시>Tesla, Amazon go, Disney&Pixar
Chapter 10. Global strategy: Competingaround the world
Chapter 12. Corporate governance and business ethics
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